I led a team researching and gathering data from the 2023 season, while conceptualizing the design. The data pulled was from all 30 MLB teams, and was presented it in a 19 page report. Inside the report, the overall engagement per post, as well as the engagement per post for different social platforms—Facebook, Instagram, X (Twitter), and TikTok—was broken down per team. Included in the report was a case study on the top team's success for each platform, as well as the top 3 posts for each platform. At the end of the report, the team’s top three takeaways that anyone reading it should walk away with were listed out.

After the report was created, I ideated and supported the creation assets that tied into the report, including a landing page banner, email header, multiple social posts, and a custom landing page background.

Additionally, I created a distribution plan, that included a landing page, two original social media posts, one announcement email, and 5 emails where this report was featured in different outreach sequences. I also presented all of this information to the CEO to use in a podcast episode where he broke down these stats and gave his opinion on them.

This process was then repeated for NFL, NBA, and NHL teams.